CeoDental Seminars contacted SM2 after the successful launch of Brisbane Prosthodontics and were interested in a similar site. SM2 created a logo, an information website and alumni login area for past pupils to gain access to educational resources.

CeoDental Seminars was founded in 1999 by Drs Tony Rotondo and Michael Mandikos. Originally an online service, CeoDental sought the best speakers on the international lecture circuit and recorded their lecture for viewing over the internet.