One of the most important websites any freelance web designer, or web design business, will have to create is their very own online portfolio. Being a straight source for displaying past work, portraying a vision and making a sale, it simply must stand up – and it needs to stay up. So, if you haven’t taken a look at yours lately, you just might want to in order to ensure it does in fact look as fresh and bright as you remember (industry standards are always changing!), or else you could be losing potential clients.

For reference and inspiration, we have put together a number of fresh and creative Australian portfolio examples below. We hope you like the collection, and you can see more work by these designers by visiting our homepage.

Bunton is a Brisbane-based freelance web design and branding business run by Sean Bunton. Sean’s online portfolio runs on simplicity, offering the visitor a clean and clear look at all past work, and on the ability to email or follow on Twitter. Basically, Sean has taken all of the clutter out of his portfolio so that potential clients can focus on what matters – his design work.

Sarah Enid Moule is a freelance artist and designer located in Western Australia. Her portfolio displays her work in web design, graphic design and illustration, all within eye view of entering the site. If that is enough to grab your attention, she provides a little bit of her background and work experience further down the page, but all with jump-to links for easy navigation.

Alan van Roemburg is a Melbourne-based designer that focuses on graphic design and icons. He founded a studio in Melbourne called The Graphic Order. As you can see from his portfolio, he also decided to keep it very clean and simple in order to showcase his work.

Design Lots Creative is a Brisbane-based design company. They have a team of creative professionals looking to give businesses the best. Their portfolio section of the website is crisp with nice images on a dark background. The most recent work contains a description, while the rest are referenced below.

Eleven Media is a Melbourne-based, boutique design studio run by Aaron Rutley and Blaz Robar. They focus on modern design projects, which can be seen via their website. The visitor is directly taken to a portfolio of work above the fold with the information for the company below that.

Webski Solutions is a web design and development company based in Sydney. Their online portfolio features a scrolling list project images over a stagnant dark background.

Adam Trickett is a freelance web designer based in Western Australia. Adam’s online portfolio features small images that are clickable to enlarge with details of all his past projects.

Jesse Dodds is a graphic and web designer that can offer a slew of services, including interface design. Dodds’ portfolio page is great with the ability to focus on one large past work image in detail by selecting from the icons below. It’s uncluttered and to the point, especially with his “What I Can Do For You” Services page.

Bara’ Design is a Gold Coast graphic and web design company with a lot of really fresh and colourful work to show off in their portfolio. The clean white background sets off the bold images and designs, while the rest of site is calm in comparison.

Jade Nagy’s web portfolio contains simple images on a dark background, with bits of text popping out in pink. Instead of being a collage of all the work, only a few in each section are presented in images, while the rest are linked below. Jade is a Melbourne-based freelance web and graphic designer that focuses on style.

When creating a portfolio, it is good to keep a few simple points in mind. You will surely notice that these tips were a trending topic in the list above and provide for excellent portfolios.

• Get to the point without drowning your visitor in words
• Make a clean navigation system
• Go easy on the eye by not cramming many graphics into an area
• Organise your portfolio with your target market in mind

Following these steps alone can give your online portfolio a boost and help you make the most of design work endeavors. But, of course, there’s nothing more important than the bits you are actually showcasing.

Webmaster Showcase is proud to have these designers as members of our website. If you know of any other inspirational Aussie portfolios that should be added to this list, please let us know by leaving a comment.